This film for Target supported and defined the brand’s ‘Black Beyond Measure’, platform. It is a powerful, open and honest anthem, showcasing minimal yet bold portraits of Black American community. All captured by Black filmmakers-creators across the country.
Casting behind the camera for authenticity, over 30 Black creators pitched on the brief, 18 were commissioned to remotely film portraits of 34 subjects they are in cohabitation with, making for a nimble and safe shoot.
The timeline between brief launch and final delivery was less than a month. The first film is the spot that ran on broadcast during the season premiere of Black-ish. The second film is the director/editor cut we also felt very strongly about.
This film was specifically made for Father’s Day and tells the story of a Father’s watch lost 20 years ago and son’s mission to replace it. Pitched with the help of filmmaker Joakim Behrman, we found the real life story of salvation.
The overall goal was to establish eBay as the go-to platform for items that are special and unique (not just the everyday things).
Caught between Facebook MarketPlace and platforms like Etsy, eBay wanted to reengage and inspire customers again.
Warm, human and cinematic, this relatable story helped eBay be more than just a repository of everyday item. Blasted out via email to the eBay community and drove to eBay owned media (see email below).
DoorDash wanted to capture the authentic voices behind their relationship with this much loved regional restaurant and do so in an inspiring, tasty and entertaining way.
We identified local Nashville “superfan” (Maddie) to star with Hattie B’s head chef (Brian) resulting in a spicy taste test style interview that delivered engaging social content, a love for hot wings and key metrics all at the same time.
The “spicy” level and the entertainment level we up as this due tried to discuss the benefits of DoorDash Drive while trying to eat hotter and hotter wings!
All in all the final deliverables included: one 3 min Film, 10x stills, multiple social cut-downs for audiences from B2B to B2C
Clients loved so much, they asked for additional assets; not to mention our success rates: 40K+views, 500+ engagements on social media, 4 DoorDash Drive influenced signups and 10 DoorDash Marketplace influenced sign ups.
The goal for this brief was to establish eBay as the go-to platform for special items, near and dear to one’s heart; items that evoked a feeling or a memory.
Moving the perception of eBay from a platform of everyday items, to a place containing those special items that connecting us to our past, lift us up and make us feel good.
With the help of UK filmmaker Boya Dee, we cast and pitched the idea of two real brothers recreating an old photo of themselves as kids, gaming in the early 90s, at home, happy and together.
UGC hybrid styled film, this authentic and engaging story illustrates the magic eBay can bring into people’s life.
The goal of this film was to position Goldman Sachs as a leader in AI by announcing an event where they hosted the most influential tech minds in the industry such as Bill Gates, Greg Brockman, and more.
This film used AI through the creative development and production process, showcasing Goldman’s convening power but also established them as active participants and users of AI tools; such as Midjourney and Runway in order to push the boundaries creatively.
As a result, a beautiful film powered by AI (first of its kind for GS) was created for both paid and social media channels.
Accenture was looking to help teach their clients (and prospective clients) about the practical benefits and applications of blockchain. They wanted to create a film that would humanize and demystify blockchain–showing that in the very near future, blockchain will begin to change everyday life and everyday business, for the better.
The brief’s aim was for people to understand how blockchain will give greater control over identities, over the earth’s resources, over connecting to one another–streamline the management of business transactions and improve daily well-being.
The final film: “The Red String,” is one woman’s journey to discover the source and craft people behind a single purchase; the rocking chair for her soon to be born new child. A cinematic portrait of how we can all come together shot with a small cast and crew.
DoorDash needed a campaign to announce their IPO in late 2020. Instead of boasting about it, they used this as an opportunity to spotlight restaurant owners–showing their love for the industry and the people that work tirelessly in the restaurant profession.
We collaborated with a NY based photographer & filmmaker, Karston Tannis, to capture authentic portraits of ten merchants in a single day. In the end, every portrait embodied the essence of each owner and brought to life their confident and passion.
A variety of assets were created, including social media posts, mixed media billboards (two in Times Square, one in Silicon Valley) and a :30 broadcast spot.
We launched ‘Many Voices’ at Mofilm, an initiative that asks filmmakers to pitch film ideas centered around an important theme or issue that matters to people around the world, with the first topic focused on women.
Launched on International Women’s Day, the first brief asks filmmakers to submit a 3-minute film answering the question: ‘What does the year of women mean to you?’
After reviewing several inspiring submission from around the world, we landed on these three finalist from: Joanne Salmon, okuhle dyosopu and Patrick Mason. Working hand-in-hand with each director, these final films are unique, inspiring and engaging.
These films are stories of people who are successful, not only in their own right, but also in how they give back to their communities.
The overall goal of the brief was to help Crown Royal connect to its deep rooted equity around generosity.
We sourced real documentary subjects that exemplify the idea of ‘exceptional generosity’; stories of those who give back to their communities.
From around the country, we explored the several themes. Ultimately, collaborating with filmmakers, Zac Manuel and Edward Buckles, New Orleans, and Ariel Ellis in Detroit to explore and document exceptional generosity within the community.
Partnered with DoorDash to bring to life a multi-part series that uncovers what inspires owners and chefs to go into the restaurant business and how they persevered through the recent challenging times.
Each film points viewers to the brand’s Impact Hub site where new films will launch on a rolling basis. The first film will launch on July 20, 2020. The series anthem edit resulted in close to 1000 new merchant sign ups in two weeks!
Mastercard needed help bringing their brand into a style and content approach that will help them connect authentically with the eSport League of Legends and its loyal fans who are not very familiar with the brand.
We assembled a team of local filmmakers from across the globe (gaming and storytelling experts) to capture stories that bring to life the incredible ways LoL has transformed and interconnected the lives of so many players & fans.
The end result was a content series covering 6 regions of the world, a library of bespoke social assets, a full social channel communications plan, content calendar and channel management.
Here are two from the series.
Yes, I’m a dad. But dads, well they’re pretty much on the sidelines here.
The true insight of this work came from working with my incredible copywriter, Jessica Lee, a great writer and a mother of 3 young boys.
She graciously shared her personal experiences, which led to the inspiration for this campaign.
In her own words, “Breastfeeding comes with moments of discovery. You find out things you never even knew are things. Your breasts get lopsided. Your let-downs feel tickly and warm. Your nipples double in size. Your own milk soothes cracked nipples. These are the eureka moments.”
The “Is that for real” moments.
The breakthrough moments that make breastfeeding sometimes surprisingly, as Jess says, wonderful.
This social content series was created as a simple way for Verizon to react to cultural events and respond to Verizon competitors.
Since the launch, two new stories were created each week, ranging in topics from politics, technology, sports, fashion, entertainment and music.
Execution style: Short gif-like, soundless animation, that juxtapose fun visuals with bold and dynamic type.
Here are three.
Series of targeted :15s spots focused on the latest products and services from E*TRADE. To keep it human, we share extreme examples of how we all can be a little obsessive… especially when it comes to investing.
Designed for E*TRADE an integrated campaign to prove that brand promise of "Opportunity Is Everywhere"; campaign extended into several other media opportunities.
