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DoorDash wanted to create a social first video series about Dashers for instagram and TikTok with stopping power on social media, particularly for the media saturated GenZ audience.
We worked with a creator community across the US to find 20+ real Dasher stories of unique, quirky, inspiring moments that have happened while dashing.
For this first film, we cast and filmed one real Dasher and his lovable story as he dashed in Seattle dressed as a giant green pickle.
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This UGC film featured a fully UGC created piece shot by rising fashion star Timothy Gibbons.
Guiding Timothy with script structure, ideas and questions, we allowed him space to create a meaningful and insightful film that delved into his process, origins, his inspiration, and how he uses eBay.
Ultimately eBay wanted to engage and inspire customers to use the platform to pursue their own passions and interests, establishing it as the go-to platform for finding unique items.
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This adorable film simply titled “How to create a calm feeding vibe”, was apart of a brand awareness campaign to educate parents on the Enfamil Gentlease product.
Shot by real parents who use the product genuinely and have an authentic voice on social media. The goal was to engage and educate other parents on the benefits Gentlease, but be authentic.
We found and worked with real parents who were familiar with creating content but were not high level influencers.
We looked for varied content styles to aid authenticity and families to bring diversity within the series and it was important to show modern mother/father roles within the family.
We crafted and produced 3x videos with 4 x creators from all over the US and delivered 12x vertical social videos to be used as paid and owned ads on the Enfamil website and social pages.
The 'My Tech Stories' was designed to demonstrate a lesser-known feature of a product or accessory through the lens of an everyday person, this content shows exactly how the product pertains to real life.
The series provides a unique look into Verizon’s accessory or phone of the month. Made monthly in the agency’s content studio. Here are two featuring skateboard pro Theotis Beasley.