These films are stories of people who are successful, not only in their own right, but also in how they give back to their communities.

The overall goal of the brief was to help Crown Royal connect to its deep rooted equity around generosity.

We sourced real documentary subjects that exemplify the idea of ‘exceptional generosity’; stories of those who give back to their communities.

From around the country, we explored the several themes. Ultimately, collaborating with filmmakers, Zac Manuel and Edward Buckles, New Orleans, and Ariel Ellis in Detroit to explore and document exceptional generosity within the community.