Accenture was looking to help teach their clients (and prospective clients) about the practical benefits and applications of blockchain. They wanted to create a film that would humanize and demystify blockchain–showing that in the very near future, blockchain will begin to change everyday life and everyday business, for the better. 

The brief’s aim was for people to understand how blockchain will give greater control over identities, over the earth’s resources, over connecting to one another–streamline the management of business transactions and improve daily well-being.

The final film: “The Red String,” is one woman’s journey to discover the source and craft people behind a single purchase; the rocking chair for her soon to be born new child. A cinematic portrait of how we can all come together shot with a small cast and crew.