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DoorDash wanted to create a social first video series about Dashers for instagram and TikTok with stopping power on social media, particularly for the media saturated GenZ audience.
We worked with a creator community across the US to find 20+ real Dasher stories of unique, quirky, inspiring moments that have happened while dashing.
For this first film, we cast and filmed one real Dasher and his lovable story as he dashed in Seattle dressed as a giant green pickle.