The goal for this brief was to establish eBay as the go-to platform for special items, near and dear to one’s heart; items that evoked a feeling or a memory.

Moving the perception of eBay from a platform of everyday items, to a place containing those special items that connecting us to our past, lift us up and make us feel good.

With the help of UK filmmaker Boya Dee, we cast and pitched the idea of two real brothers recreating an old photo of themselves as kids, gaming in the early 90s, at home, happy and together.

UGC hybrid styled film, this authentic and engaging story illustrates the magic eBay can bring into people’s life.