Mastercard needed help bringing their brand into a style and content approach that will help them connect authentically with the eSport League of Legends and its loyal fans who are not very familiar with the brand.

We assembled a team of local filmmakers from across the globe (gaming and storytelling experts) to capture stories that bring to life the incredible ways LoL has transformed and interconnected the lives of so many players & fans.

The end result was a content series covering 6 regions of the world, a library of bespoke social assets, a full social channel communications plan, content calendar and channel management.

Here are two from the series.