DoorDash needed a campaign to announce their IPO in late 2020. Instead of boasting about it, they used this as an opportunity to spotlight restaurant owners–showing their love for the industry and the people that work tirelessly in the restaurant profession.

We collaborated with a NY based photographer & filmmaker, Karston Tannis, to capture authentic portraits of ten merchants in a single day. In the end, every portrait embodied the essence of each owner and brought to life their confident and passion.

A variety of assets were created, including social media posts, mixed media billboards (two in Times Square, one in Silicon Valley) and a :30 broadcast spot.