DoorDash wanted to capture the authentic voices behind their relationship with this much loved regional restaurant and do so in an inspiring, tasty and entertaining way.

We identified local Nashville “superfan” (Maddie) to star with Hattie B’s head chef (Brian) resulting in a spicy taste test style interview that delivered engaging social content, a love for hot wings and key metrics all at the same time.

The “spicy” level and the entertainment level we up as this due tried to discuss the benefits of DoorDash Drive while trying to eat hotter and hotter wings!

All in all the final deliverables included: one 3 min Film, 10x stills, multiple social cut-downs for audiences from B2B to B2C

Clients loved so much, they asked for additional assets; not to mention our success rates: 40K+views, 500+ engagements on social media, 4 DoorDash Drive influenced signups and 10 DoorDash Marketplace influenced sign ups.