This film was specifically made for Father’s Day and tells the story of a Father’s watch lost 20 years ago and son’s mission to replace it. Pitched with the help of filmmaker Joakim Behrman, we found the real life story of salvation.

The overall goal was to establish eBay as the go-to platform for items that are special and unique (not just the everyday things).

Caught between Facebook MarketPlace and platforms like Etsy, eBay wanted to reengage and inspire customers again.

Warm, human and cinematic, this relatable story helped eBay be more than just a repository of everyday item. Blasted out via email to the eBay community and drove to eBay owned media (see email below).