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This adorable film simply titled “How to create a calm feeding vibe”, was apart of a brand awareness campaign to educate parents on the Enfamil Gentlease product.

Shot by real parents who use the product genuinely and have an authentic voice on social media. The goal was to engage and educate other parents on the benefits Gentlease, but be authentic.

We found and worked with real parents who were familiar with creating content but were not high level influencers.

We looked for varied content styles to aid authenticity and families to bring diversity within the series and it was important to show modern mother/father roles within the family.

We crafted and produced 3x videos with 4 x creators from all over the US and delivered 12x vertical social videos to be used as paid and owned ads on the Enfamil website and social pages.