This film for Target supported and defined the brand’s ‘Black Beyond Measure’, platform. It is a powerful, open and honest anthem, showcasing minimal yet bold portraits of Black American community. All captured by Black filmmakers-creators across the country.

Casting behind the camera for authenticity, over 30 Black creators pitched on the brief, 18 were commissioned to remotely film portraits of 34 subjects they are in cohabitation with, making for a nimble and safe shoot.

The timeline between brief launch and final delivery was less than a month. The first film is the spot that ran on broadcast during the season premiere of Black-ish. The second film is the director/editor cut we also felt very strongly about.